Explain complex products
Specifications, applications and options presented clearly for engineers and buyers.
Short answer: Manufacturers need websites that serve dealers, distributors, engineers and procurement teams, not just consumers. Appture Digital Media builds B2B sites with product and dealer tools, CRM routing and measurement. Custom builds start at $7,500.
Specifications, applications and options presented clearly for engineers and buyers.
Resources and lead routing for dealers and distributors.
Quote and contact forms connected to HubSpot, Salesforce or Zoho.
Aligned with trade-show, print and retail programs.
A manufacturer’s website is rarely the only salesperson. It has to support reps in the field, give dealers what they need to sell, and capture specification and quote requests from engineers and procurement teams who research for weeks before they call.

$90M in contracts. We produced the website, video, dealer-development tools, trade-show booth, retail point-of-sale displays, print and go-to-market tools for a manufacturer of centralized mailboxes, parcel lockers and storage solutions. The program supported $90M in contracts, including point-of-sale displays for Home Depot and Lowe’s stores with nationwide distribution.
Organized by product line, application and industry.
Sales tools, literature and lead routing for your channel.
Inquiries routed to the right rep with source tracking.
301 redirect maps that protect existing rankings.
Discovery and buyer mapping, content and architecture, design, build and QA, then launch with tracking confirmed. Complex catalogs and integrations take longer, and we will tell you that up front.
Scope my manufacturer site →Custom lead-generation websites start at $7,500, and website refreshes start at $2,500. Large product catalogs, dealer tools and integration-heavy builds are scoped individually. See the Dallas website cost guide for what drives the price.
Typically 8 to 14 weeks. Complex catalogs and integrations take longer.
Yes. Old URLs are mapped to new pages with 301 redirects so existing rankings and links are protected.
Yes. We connect inquiry and quote forms to HubSpot, Salesforce or Zoho so leads are routed to the right rep or distributor.
Yes. For Auth-Florence / Gibraltar Industries we produced the website alongside video, dealer-development tools, a trade-show booth, retail point-of-sale displays and print.
Tell us about your products and channels. We will send recommendations and a custom estimate within one business day.
Visit our Dallas studio: 14580 E. Beltwood Parkway #103, Dallas, TX 75244Read the Dallas website cost guide, or send us a few details and we will scope it with you.
Read the cost guide →
Written by Daniel Elliott
Founder & Principal, Appture Digital Media
Daniel Elliott has spent more than 40 years in marketing and creative work, bringing over 7,000 products to market and producing more than 850 websites since 2002. He builds conversion-focused websites, B2B lead-generation systems, SEO and AI-search programs, and video for companies across Dallas–Fort Worth.
We are a digital studio offering a variety of solutions in product development, mobile and visual design. That’s why it takes research and expertise from Appture to build a plan that’s accountable to your ROI. We’ll take a hard look at your opportunities, see through the hype and show you how to get the most for your money with Web Marketing, Site Promotion and App Development
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