Law enforcement agencies
When Brevard County became the first Florida agency to launch iWatch, 46 agencies across the country were already using it.
Source: WKMG Local 6
When iWatch launched, TV newsrooms from Dallas to Connecticut, Florida and Ohio put it on the air. Here’s the coverage, and the launch thinking behind a product people wanted to talk about.
iWatch gave police departments and sheriff’s offices a simple way to collect anonymous tips by app, web, text and phone, with photos and video. Daniel Elliott created it, our team produced the launch videos agencies used to introduce it, and stations covered those launches across the country. These are some of those stories.
When Brevard County became the first Florida agency to launch iWatch, 46 agencies across the country were already using it.
Source: WKMG Local 6In Dallas, iWatch generated more than 10,000 tips and 150 arrests, some on school grounds, according to Univision 23.
Source: Univision 23The app was free on Android and iPhone and available in 36 languages, so more residents could report what they saw.
Source: WKMG Local 6The Dallas Police Department launched iWatch Dallas to reach residents who would never attend a crime-watch meeting. Fox 4, NBC 5, CBS 11, WFAA and The CW33 all covered the launch, and Fox 4 interviewed Daniel Elliott about how it works.
Residents could submit tips online, text them from the app or call a tip line, and every report went to the department’s fusion center for follow-up.
“Public partners are a powerful weapon in what I like to call community policing 2.0.”
Dallas Police Chief David O. Brown, in the iWatch Dallas launch video
Univision 23’s special report “Defensa en las aulas” showed North Texas students using iWatch to report drugs, weapons and threats anonymously, and featured Daniel Elliott as the platform’s creator.
Agencies reached Spanish-speaking residents directly too, including a Spanish-language launch message from Harris County Sheriff Adrian García.
Bridgeport, Connecticut, became the first city in the Northeast to use iWatch. Brevard County became the first in Florida. Harris County extended it to HISD campuses, with 24 more districts to follow.
Every launch needed the same things: a clear message, a trusted spokesperson, video that explains the product in seconds and a website that turns interest into downloads. We produced those launch videos for agencies across the country, and Appture Digital Media brings the same playbook to B2B and SaaS launches today.
Filter by type and select any video to play it. The agency launch videos and campaign and product spots were produced by our team.
Fox 4 covers the launch of the iWatch Dallas app, including an interview with Daniel Elliott.
A live report from Jack Evans Police Headquarters on how web, text and app tips reach the department’s fusion center.
Back-to-back reports on the new website and smartphone app that let residents send tips without leaving their name.
Dallas police explain how the app brings younger residents into crime prevention.
A Spanish-language special report on students using iWatch to report crime anonymously, featuring Daniel Elliott.
Students, parents and teachers get a direct line to school police, with 24 more districts to follow.
Bridgeport becomes the first city in the Northeast to use the technology, and students download it on day one.
The first Florida agency to adopt the app joins 46 agencies nationwide using iWatch.
WFAA reports on crimereportslive.com, which let residents look up crimes and read police reports for their neighborhood.
The chief explains how residents can send suspicious-activity tips by smartphone or online.
Text, video, photo and tip-line reporting for Arlington residents.
Grapevine’s police chief invites residents and visitors to report suspicious activity online, by text or by phone.
How tips, photos and video reach the department, with the option to stay anonymous.
A Spanish-language message asking residents to report suspicious or criminal activity.
Tips with photos and video, tip-status tracking and crime alerts in one mobile app.
A 90-second campaign spot positioning the app as a neighborhood watch for the whole community.
A public-service spot asking residents to report illegal puppy sales through the app.
A product demo of GPS caller location, medication details and stored vaccine and insurance cards.
We build the launch video, website and lead-capture path that turn a new product into press, downloads and qualified sales conversations.
Book a strategy call →iWatch is a public-safety reporting platform that lets residents send anonymous tips to police by smartphone app, website, text or phone, including photos and video. Agencies used it to route tips to the right unit and to share crime alerts with the community.
Launches were covered by Fox 4, NBC 5, CBS 11, WFAA, The CW33 and Univision 23 in North Texas, News 12 Connecticut and WKMG Local 6 in Florida.
Daniel Elliott created iWatch and was interviewed about it at the Dallas launch. Appture Digital Media is his current company, and it brings the same product-launch experience to websites, video and B2B marketing for its clients.
Yes. Our team produced the agency launch videos and campaign spots on this page. Appture Digital Media produces product, explainer and spokesperson videos in its Dallas-area studio, and pairs them with the website and lead-capture path that support the launch.
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