59 Blogging Statistics for 2023

Are you curious about the state of blogging in 2023? Then look no further.

We’ve curated, vetted, and categorized a list of up-to-date statistics below.

Click to jump to a category, or keep reading for our top blogging statistics:

How long should your blog posts be? How often should you publish? When should you publish? These are questions bloggers always ask. 

1. Engagement drops for posts with a reading time longer than seven minutes (Medium).
2. 73% of people admit to skimming blog posts, while 27% consume posts thoroughly (HubSpot).
3. 75% of the public prefers reading articles under 1,000 words (Contently).
4. The average blog post takes four hours and 10 minutes to write (Orbit Media).
5. The average blog post is 1,376 words (Orbit Media).
6.  The typical B2B article is 1,460 words compared to B2C articles, which are 1,300 words (Orbit Media). 
7. About 66% of bloggers publish weekly, monthly, or somewhere in between (Orbit Media).

As competition intensifies, bloggers need to create higher-quality content. Check out these statistics on content formats and quality. 

1. “Quality of content” is rated the #1 most important success factor among all bloggers. However, higher-income bloggers put much more emphasis on promoting their content than lower-income bloggers do (GrowthBadger).
2. Most bloggers add around one to three images per blog post (Orbit Media).
3. 42% of bloggers are conducting and publishing original research (Orbit Media).
4. 37% of bloggers work with editors (Orbit Media).
5. The most common complaints about content—too wordy, poorly written, or poorly designed (Adobe).

To get consistent traffic to your blog, you first need to get your article indexed and ranking in the search engines.

1. 68% of online experiences begin with a search engine (BrightEdge).
2. 90.63% of pages get no organic search traffic from Google (Ahrefs).
3. Only 5.7% of pages will rank in the top 10 search results within a year of publication (Ahrefs).
4. The average page in the top 10 is 2+ years old (Ahrefs).
5. The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords (Ahrefs).
6. Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google (Ahrefs).
7. There’s no correlation between Flesch Reading Ease scores and ranking positions (Ahrefs).
8. 71% of bloggers say SEO is the most important source of traffic (Orbit Media).
9. Only 50% of bloggers are doing keyword research for most of their content (Orbit Media).
10. 17% of bloggers never research keywords (Orbit Media).
11. Bloggers who earn over $50,000 per year put a lot of emphasis on SEO. Their #1 traffic source is typically Google organic search; also, compared to lower-income bloggers, they are 4.3 times as likely to conduct keyword research (GrowthBadger).
12. 73% of bloggers are updating old content (Orbit Media).

Your blog can’t go viral overnight. It needs to be discovered, promoted, and marketed. 

1. Only 32% of bloggers regularly check their blogs’ traffic analytics (Statista).
2. Social media is the most popular channel for driving blog traffic (Orbit Media).
3. 70% of bloggers who earn over $50,000 per year say they are active or very active promoters of their blogs, compared to only 14% of lower-income bloggers (GrowthBadger).
4. Bloggers who collaborate with influencers get better results (Orbit Media).
5. Bloggers who earn over $50,000 per year from their blogs are over twice as likely to focus on getting email subscribers compared to lower-income bloggers. They also use 343% as many email-collection methods as lower-income bloggers (GrowthBadger).

Guest blogging is alive and well, and it’s still a great way to acquire links and be exposed to a large audience. 

1. The average cost of publishing a paid guest post is $77.80 (Ahrefs).
2. 50% of bloggers perform outreach for guest posts to 10 or fewer contacts a month, while 7% of them pitch to 100 or more blogs per month (Referral Rock).
3. 60% of bloggers write one to five guest posts per month (Referral Rock).
4. 87% of bloggers come up with guest post ideas themselves, but only 52% of them do the actual writing (Referral Rock).

Final thoughts

Want to learn more about blogging and content marketing? Get started with these guides:

Do you have other interesting statistics to share? Let me know on Twitter.