As marketers, we’re necessarily creatives. But simply making a “flier” of a “one sheeter” isn’t enough. It has to create the “ahah” moment in the customer. Breaking eggs to make omelettes, is often the first place to start. We do our research and the imagination takes hold. Remember, we’ve done this for 35 years, on over a BILLION dollars of portfolio. So, yea, we’re experienced and ready to prove it.