Not everything you publish will be a home run.
Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating.
But you don’t have to leave these pages to die a slow, painful death. You can revisit them, figure out what went wrong, and take action to improve their performance. This is the content audit process in a nutshell.
Let’s go through how to do one using
Content audit template
Just in case you missed it above, here are the templates you need:
What is a content audit?
A content audit is where you analyze the performance of your content to find opportunities for improvement. Many content audits focus on SEO performance, but a full audit also takes into account the content’s business performance and utility.
Why is a content audit important?
A content audit is important for understanding what you need to do to improve your site’s performance. It helps you to identify pages that aren’t performing well, why they aren’t, and how to fix that.
Final thoughts
Content audits should be done regularly. They reveal how to improve your website’s performance (SEO and otherwise) and help you achieve your business objectives.
Just remember never to delete or redirect content unless you’re confident that it’s the best course of action. If you’re unsure, hire an SEO or marketing professional to do the content audit for you.
Got questions? Ping me on X (Twitter).
