SEO Community Spotlight: London

SEO Community Spotlight: London |

London’s SEO community is a vibrant, thriving one.

With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups.

SEO conferences in London

Search conferences across the UK are aplenty—but you’ll find some solid options within London, too

(Not from around here? We rounded up the best SEO conferences from elsewhere.)

WTSFest London

Women in Tech SEO (WTS) began in 2019 as a support network for women in the technical SEO space and has grown to 6,000 members across Facebook and Slack.

Founder Areej AbuAli has since organized three editions of WTSFest—an annual full-day conference whose speakers come from all areas of search. WTS also runs workshops, a mentorship program, and even a podcast and newsletter. 

LondonSEO XL Conference

LondonSEO runs meet-ups, as we mentioned earlier—but their conferences are really a culmination of the Blue Array team’s hard work. (Ahrefs was even a headline sponsor for LondonSEO XL in 2022 and 2023!)

Credit: Blue Array

For a taste of what to expect, you can access speaker slides and replay videos from this year’s conference here. Speakers included Barry Schwartz, Chima Mmeje, Ahrefs’ own Joshua Hardwick, and many more.

MeasureCamp London

Conceived in 2012 by Peter O’Neill, MeasureCamp is a (free!) digital analytics conference that now takes place in 24 cities around the world.

The idea behind the conference was born of casual meet-ups among a group of developers, product managers, and social media users. Peter leveraged the growing network and organized the first MeasureCamp conference in Mozilla’s London office in Sep 2012.

At MeasureCamp London 2023, experts from the likes of Meta, Conductrics, and Measurelab discussed everything from full-funnel growth to measuring email performance.

SearchLove Conference

SearchLove is a marketing conference conceived in 2009 by Distilled founders Will Critchlow and Duncan Morris. The conference today takes place in London, San Diego, and Philadelphia.

Credit: SearchLove (via Facebook)

In its most recent San Diego edition, the two-day conference saw 200+ marketers in attendance to glean insights from the likes of Dr. Pete Meyers, Aleyda Solis, and Will Reynolds.

Search Marketing Expo (SMX) London

This well-loved conference series by Search Engine Land has been around for 15 years (!), and brings together some of the best-in-class marketers. 

Credit: SMX London (via Facebook)

Despite its name, the conference is open to everyone: developers, PR reps, and social media marketers. Each edition has multiple tracks no matter your level of experience, so you’re bound to leave with fresh takeaways and an expanded network of contacts.

SEO professionals in London

You’ll find a slew of talented search professionals residing in the city—and attending meet-ups and conferences too. These include:

Areej AbuAli, Crawlina

Areej is best known for founding Women in Tech SEO. This community champions diversity and inclusion for underrepresented voices in the tech industry. She’s also the founder of SEO consultancy Crawlina, whose services span technical and on-site SEO.

Will Critchlow, SearchPilot

Will is the founder and CEO of SearchPilot, a server-side A/B testing platform. He previously co-founded Distilled alongside Duncan Morris. The pair are also the brains behind SearchLove Conference.

Chima Mmeje, Moz

Chima is a senior content marketer at Moz and a contributor to Zenith Copy, Search Engine Watch, and more. Before this, she worked on content strategy projects for the likes of Aura, Pace, and First Page Strategy.

Judith Lewis, Decabbit Consultancy

Judith has over 25 years of digital marketing experience, with a focus on SEO. She founded and currently helms advertising firm Decabbit Consultancy.

Anu Adegbola, PPC Live

Anu is the CMO and founder of PPC Live, a London-based meet-up. She’s served in various paid search roles and was previously global CMO at Brainlabs. She also hosts and produces a podcast called #PPCChat Roundup—give it a listen here.

Gus Ferguson, Ascendant

Gus is the co-founder of venture consultancy Ascendant, where he looks after its growth marketing efforts. He is also a co-organizer for marketing meet-up Online Marketing London. Prior to this, he served as partner at growth agency Salience.

Yagmur Simsek, Philip Morris International

When she’s not organizing meet-ups for Search ‘n Stuff, Yagmur is an in-house SEO at Philip Morris International. She’s also the co-founder of cybersecurity firm CGS Network, and previously worked in SEO strategy roles at digital agencies including Re:signal and Optdcom. 

SEO companies in London

London is home to a high concentration of search-focused agencies—among them Blue Array, The SEO Works, GenieCrawl, SEO Works, Crawlina, Brainlabs, and Make Agency.

Then there’s Screaming Frog, which you may know (and use!) thanks to its site crawler and log file analyzer tools. They also have an offshoot agency that offers SEO services and beyond.

Another popular (if slightly more niche) company is SearchPilot by Will Critchlow, whom we mentioned a little earlier. His company’s SEO A/B testing platform is built for businesses across retail, travel, ecommerce, and more.

Final thoughts

With the wealth of search events and meet-ups around London, it’s never been easier to expand your network or get involved—many groups are on the constant lookout for first-time speakers, organizers, event spaces, and sponsors.

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